small is beautiful - and profitable I ventured deep into Edmonton’s south industrial area to find the home of Alley Kat beers. Alley Kat was founded in 1995 and is the longest-running microbrewery in Edmonton. Their first beer, Aprikat, remains their most popular and reminded me of a fruit cooler. They add apricot extract to the conditioning tanks, and it is sweet with lots of fruit flavour. They also make Alley Kat Amber brown ale, Charlie Flint’s organic lager and Full Moon pale ale (double the hops – oof!) on an ongoing basis. Alley Kat produces approximately one million bottles of beer annually. They sell primarily to Alberta as well as a little to Saskatchewan, but they also send 300-400 kegs of Full Moon to a bar in Seoul, Korea, each month. An Edmonton teacher working in Seoul recommended the beer. The Korean bar owner came to Edmonton, tried the beer and liked it, and now stocks it in his bar. Small = Flexible This example illustrates how flexible small businesses can be....
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