Communicating with Numbers #3

Use Numbers to Enhance not Disguise the Facts A lot of people are intimidated by numbers. As writers, we know we need to include data/statistics in our material, but we’re not really comfortable with them so they’re added hastily without a great deal of thought or understanding. We add a colourful chart because it will brighten up the page, or we stick in a few statistics. Premium on Numbers In Hungry for Numbers, Allergic to Data , Steven DeMaio says, “In publishing circles today, there’s a premium on numbers. Editors, writers, and journalists often seek to crystallize or legitimize a story with an eye-popping statistic that will become the sound bite or “takeaway” of the piece. Yet most of these professionals have an aversion to examining the underlying data developed by expert authors or sources. Sometimes proudly asserting “I’m a word person,” they soil their hands with numbers just enough to make the story work but refuse to learn what the data really mean. In many cases, they ...