Monday, March 30, 2009

Tiny Houses

In 1945, the average Canadian house size was 800 square feet. In 2006, it was 1800. And yet, household size is decreasing.

Tiny Houses, by Mimi Zeiger, looks at 30 houses, all under 1000 square feet. One renovated house includes two units – a 600 sq. ft. house and a 400 sq. ft. in-law suite. There is a guest-sleeping loft in the space above the kitchen cabinets.

The tiny, three-storey Japanese house in the photo looks a little claustrophobic to me! It’s made of reinforced plastic and perforated steel grating.

Zeiger, editor of Loud Paper Magazine, lives in a studio apartment and says that she uses public spaces when she wants more space: “I go up to the park, the farmers’ market, or the local cafĂ© so not only am I living tiny but I’m living big in the real world.”

A reviewer suggests that the tiny houses could serve as a blueprint for a much-needed architectural trend: modesty.

(via Dwell)

Saturday, March 28, 2009

Roman Mysteries

I am not a particular fan of historical novels, so I was surprised to discover how much I enjoyed reading Medicus by Ruth Downie.

Medicus is about a Roman doctor who has just moved to the Roman army base in present-day Chester, England. He does solve a mystery, but the intrigue is secondary to the wonderfully complex characters and setting. (In an interview, Downie comments that, “Having a mystery to solve helps to ground the plot and curtail its tendencies to meander about.” That makes sense.)

Readers get an intimate picture of medical practices (cataract surgery), advertising (painted on the walls), tensions between occupiers and occupied, and much more. Even the minor characters have complex, well-developed personalities so you get to know some of the Roman administrators as well as the local prostitutes.

The book is funny as well – Ruso lives in a run-down shack full of mice and puppies, forgets to shave and is completely confused when he purchases his first pair of trousers.

It’s a delightful read – and it’s followed by Terra Incognita and – soon to be published – Persona Non Grata (the books have different titles in England).

Wednesday, March 25, 2009

In Just-spring . . .

. . . when the world is mud-luscious” (e.e. cummings) – that’s when the crocuses start to bloom on the Prairies. They are so fragile and yet so sturdy – the first sign of new life returning to the barren ground after a long, hard winter.

But the challenge is finding the crocuses. You have to time your walk across the Prairies to just the right moment, and the crocuses are usually hidden in sheltered hollows.

The Houston Chronicle (via CyberJournalist) has created an interactive web page so that locals can post photos and the location of the wildflowers they have seen. What a lovely idea!

And for those of you who, like me, enjoy poetry and are still waiting longingly for spring, here’s another poem by e.e. cummings:

i thank You God for most this amazing
day: for the leaping greenly spirits of trees
and a blue true dream of sky; and for everything
which is natural which is infinite which is yes

(i who have died am alive again today,
and this is the sun's birthday;this is the birth
day of life and of love and wings: and of the gay
great happening illimitably earth)

Monday, March 23, 2009

The Power of Paper

I have always had a messy office with piles of paper stacked every which way. I am currently writing a major report, and I’m relying on a paper copy of my research notes to organize my thoughts. There are notes in 3 colours of ink scribbled in the margins, 3 colours of highlighter pointing to or underlining key sections, and a revolving series of post-it notes indexing the comments on the topic currently under consideration.

Malcolm Gladwell has written a fascinating article on The Social Life of Paper. He says that, “Paper is spatially flexible, meaning that we can spread it out and arrange it in the way that suits us best. And it's tailorable: we can easily annotate it, and scribble on it as we read, without altering the original text.”

He goes on to discuss the piles of paper on many people’s desks: “The piles look like a mess, but they aren't. When a group at Apple Computer studied piling behavior several years ago, they found that even the most disorderly piles usually make perfect sense to the piler, and that office workers could hold forth in great detail about the precise history and meaning of their piles. The pile closest to the cleared, eighteen-inch-square working area, for example, generally represents the most urgent business, and within that pile the most important document of all is likely to be at the top. Piles are living, breathing archives. Over time, they get broken down and resorted, sometimes chronologically and sometimes thematically and sometimes chronologically and thematically; clues about certain documents may be physically embedded in the file by, say, stacking a certain piece of paper at an angle or inserting dividers into the stack.”

“But why do we pile documents instead of filing them? Because piles represent the process of active, ongoing thinking. The psychologist Alison Kidd, whose research Sellen and Harper refer to extensively, argues that "knowledge workers" use the physical space of the desktop to hold "ideas which they cannot yet categorize or even decide how they might use." The messy desk is not necessarily a sign of disorganization. It may be a sign of complexity: those who deal with many unresolved ideas simultaneously cannot sort and file the papers on their desks, because they haven't yet sorted and filed the ideas in their head. Kidd writes that many of the people she talked to use the papers on their desks as contextual cues to "recover a complex set of threads without difficulty and delay" when they come in on a Monday morning, or after their work has been interrupted by a phone call. What we see when we look at the piles on our desks is, in a sense, the contents of our brains.”

Paper’s usefulness is in supporting ongoing creative thinking. Once that creative process is completed, there is no point in filing the paper. Use the computer to store information; it’s a far better storage system than an old-fashioned filing cabinet. “The problem that paper solves, by contrast, is the problem that most concerns us today, which is how to support knowledge work.”

Friday, March 20, 2009

Let's Dance!

The highlight of my week is the Big Fat Ass Dance Class on Friday mornings. I am stiff; I hold stress in my body; my shoulders are hiked up above my ears; and I’m far too inhibited to dance normally. But for an hour and a half, once a week, I let loose.

It’s a magical class as it combines yoga poses (I love the pose where I wiggle my tongue and flash lightning from my fingertips), play follow the leader, make strange noises, chase invisible balls, and do improv. dance on our own or in groups. It’s just plain fun – like being a child again. I leave class feeling loose and relaxed and at peace with myself and the world.

We build trust between us. We share things that scare us. We were strangers before the class, but we come to trust each other. I really admire the instructor, Aileen Hayden, as she’s created a very special place for women to get some exercise, stretch their bodies and have fun, while also offering and receiving emotional support.

The following video is of a dance celebration in Liverpool Street Station, London, England, in January. A small group starts dancing, and the public joins in. Apparently, they were filming a commercial, but it seems to turn into much more than that. People are having fun; they’re celebrating life.

Saskatoon is planning a similar dance celebration in April in conjunction with International Dance Day. Let me know if you want to participate, and I’ll forward you the details.

Wednesday, March 18, 2009

Design Your Own Job

There’s an economic downturn, and people are losing their jobs. But all is not doom and gloom – some people are using this opportunity to create their own jobs. There have been a lot of media stories this past week about the important role played by small businesses and entrepreneurs.

Upsetting the Apple Cart
Entrepreneurs can be narrowly defined as somebody who “upsets and disorganizes” (Peter Drucker). They create new and innovative products or solutions. For example, Alex Andon is building jellyfish aquariums, using new technology that helps the fragile creatures survive in captivity (via O'Reilly Radar).

The School of Life in London, England is turning the traditional job search on its head. They are inviting job seekers to write an ad for the job of their dreams and to let employers decide if they can offer it to them.

The School of Life is itself an innovative organization. They define themselves as a “new social enterprise offering good ideas for everyday living” and offer “a variety of programmes and services concerned with how to live wisely and well.” These range from meals where strangers come together to have meaningful conversations to “extraordinary journeys around unusual parts of the UK” (for example, a holiday inside your head examining the latest medical imaging techniques and psychological tests).

Don’t Let Age Get in your Way
You don’t have to be young to be innovative. Luke Johnson, a columnist with The Financial Times, cites his favourite example of senior entrepreneurship, Roy Thomson: “In 1953, aged 60, he suffered two blows. First, his wife of many decades died; then his business partner of 20 years, Jack Kent Cooke, left to run another business. So he left his modest radio company in Canada for Edinburgh and, almost on a whim, bought the struggling newspaper The Scotsman. A year later, he founded STV, the first commercial broadcaster north of the border. It was an astounding success, making a return of at least 1,500 per cent for its original subscribers. It was he who muttered the immortal phrase describing a television franchise as a “licence to print money” – not quite such a valid statement today. He went on to become a pioneer backer of North Sea oil, and later launched Thomson Holidays, Britain’s first package tour operator. Subsequently, he became the owner of The Times and The Sunday Times, and ultimately his organisation merged with Reuters to become one of Canada’s largest corporations. All this, and a peerage too, after 60.”

In addition, Herb Kelleher was 40 when he founded Southwest Airlines, and Harland Sanders was 65 when he started franchising Kentucky Fried Chicken (from The Economist’s special report on Entrepreneurship).

Getting Government’s Attention
According to an article in The Washington Post (via O’Reilly Radar), “Small companies . . . pay nearly 45 percent of U.S. private payroll and have generated 60 to 80 percent of net new jobs annually over the past decade.” The article goes on to state that Microsoft, MTV, CNN, FedEx, Intel, Hewlett-Packard and Burger King all opened during a period of economic downturn. Today they employ hundreds of thousands of people worldwide.

Maybe our governments will pay attention and devote some of their stimulus packages to providing start-up capital.

Monday, March 16, 2009

In the Midst of the Revolution

We are living in an age of upheaval and change. Long-established institutions, such as the automotive and publishing industries, are crumbling. It’s frightening because the alternatives are not immediately obvious.

Clay Shirky has posted a provocative story about the future of newspapers (the quote below is just part of a much-longer article which is well worth reading). He says:

“Round and round this goes, with the people committed to saving newspapers demanding to know “If the old model is broken, what will work in its place?” To which the answer is: Nothing. Nothing will work. There is no general model for newspapers to replace the one the internet just broke.

With the old economics destroyed, organizational forms perfected for industrial production have to be replaced with structures optimized for digital data. It makes increasingly less sense even to talk about a publishing industry, because the core problem publishing solves — the incredible difficulty, complexity, and expense of making something available to the public — has stopped being a problem.

That is what real revolutions are like. The old stuff gets broken faster than the new stuff is put in its place. The importance of any given experiment isn’t apparent at the moment it appears; big changes stall, small changes spread. Even the revolutionaries can’t predict what will happen. . . .

And so it is today. When someone demands to know how we are going to replace newspapers, they are really demanding to be told that we are not living through a revolution. They are demanding to be told that old systems won’t break before new systems are in place. They are demanding to be told that ancient social bargains aren’t in peril, that core institutions will be spared, that new methods of spreading information will improve previous practice rather than upending it. They are demanding to be lied to.”

Shirky points out that we are focusing on the wrong question: “Society doesn’t need newspapers. What we need is journalism. . . . When we shift our attention from ’save newspapers’ to ’save society’, the imperative changes from ‘preserve the current institutions’ to ‘do whatever works.’ And what works today isn’t the same as what used to work.”

The same applies to the automotive industry. We need to shift our attention from ‘saving General Motors’ to ‘providing training and job opportunities for former auto workers.’ And we need to learn to live effectively in the midst of the unknown.

(via O’Reilly Radar)

Sunday, March 15, 2009

Google Reader

If you’re not a techie, it’s really difficult to keep up to date on new software programs or internet options. And it’s not enough to just hear about a new program; I also need to determine if it will be of benefit to me. I am very grateful that my brother is a techie – without him I’d still be back in the dark ages.

One of my discoveries this past winter has been how many useful programs Google offers. Sure, I knew that I could use Google to search the web, and Google Maps are very useful.

But I didn’t know that I could use Google Sites to set up a personal website at absolutely no cost. My design choices were somewhat limited, but I’m very satisfied with the end product. And it certainly suited my budget.

I’ve also started using Google Reader, and it’s great! There is so much information on the web, and I’m looking for different voices to add depth and diversity to my knowledge and perspective. With Google Reader, I can subscribe to a wide range of different RSS feeds and blogs, and they are neatly gathered together on one site for me to review when I want to. They are not clogging up my inbox, and I don’t have to go through a clumsy process of reviewing all my bookmarked sites.

Google Reader lets me know when there is a new posting from one of my subscriptions. I can email or share an article with friends. I can search for a story I read a couple of weeks ago. And I can star stories that I don’t have time to read now but want to come back to later.

From one site, I can browse my friends’ blogs, travel articles from the New York Times, communications and techie stories on O’Reilly Radar or PresentationZen, and the latest local, national or international news stories.

It’s really easy to set up Google Reader, and it’s super easy to add or delete subscriptions. Try it out – I highly recommend it.

Friday, March 13, 2009

Mind Mapping

I have just started preparing to write a report on culture change within a municipal department. It’s a complex topic with many different strands of information and ideas, and I have 43 typewritten pages of notes from 20 interviews with key stakeholders.

I was not sure what my key points were so there was no way that I was ready to prepare an outline. Instead, I went through my notes and jotted down all the key words or themes. Then I drew a mind map to help me link all the different ideas.

A mind map is a graphic way to organize your thoughts. You start with your central theme and then branch out from it with all the different sub-themes. Then you start linking related ideas to the secondary themes. And you start identifying lateral connections between one idea and another so you connect them with a line as well. I find it a really effective way to group related topics, make the connections between different ideas, and identify the primary themes. Once that’s done, I’m ready to draft an outline – although so far my outline looks more like a flow chart than a table of contents as I’m still in the conceptualization stage.

Some people draw pictures on their mind maps, or you can use different colours of ink or highlighters. There are various online mind mapping programs,but I don’t think that would work for me. I am a very linear thinker when I’m using the computer (plus I have to focus far too much of my attention on trying to use the software program). It’s much easier for me to free associate if I’m scribbling words on a page and connecting circles with lines and arrows.

Buzan World provides helpful background information on mind mapping, and they have a super gallery of examples to inspire you (lots of colour and images).

Online Programs
Software Life suggests trying Mindmeister, which you can use individually or as part of an online collaborative team.

Blogtrepreneur recommends exploratree, which offers a wide range of ‘thinking guides.’ The guides offer a range of graphic formats to help you organize your thoughts – from traffic lights to a flower with its stems, leaves and roots to concentric circles. They looked like fun.

A related program that I have used is the Visual Thesaurus. Alternative word choices spread out from your original choice, and they’re grouped according to related meaning. You can try it out for free. It’s appealing as you can see at a glance all your different options.

Wednesday, March 11, 2009

The Importance of Effective Communications

The comments on today’s posting about Newsletters and Blogs reminded me that I shouldn’t take communications principles for granted.

You Need an Editor
I was taking for granted that, if an organization chose to use a blog to communicate with its members, they would have someone who was responsible for soliciting and editing articles. It takes time and thought to recognize good topics and then to make sure that the articles get written. And, let’s not forget, someone needs to review the articles and do some basic editing.
If you want to recruit and retain members, you need to be prepared to put some effort into your communications tools.

And the Alpine Club used to have a great newsletter – so I’m sad to hear it’s been replaced by an ineffective blog.

Consider Your Audience
Most voluntary organizations, and many large corporations, think that their newsletter or magazine must include a message from the president. Why? The president may well have some useful or interesting information to share with the membership – in which case it’s worthy of an article. Far too often, the President’s Message, is full of bland, meaningless platitudes. And the audience knows that – so they just skip right on past to the first “real” article.

It’s critical to keep your audience – your readers – front and centre when you prepare your newsletter or blog. What information will they find interesting or useful? How can you format the newsletter or blog so that it will be easy for them to find the information they are looking for?

I’ll admit – I’m generalizing – and maybe everyone does read your President’s Message, Stephanie. If so, great – the readers obviously know that you will provide them with useful information. This is just a caution to think twice about what you have to say and how you package it.

Newsletter . . . or Blog?

I have created newsletters for a number of volunteer organizations over the years – as well as a few larger organizations. And all of them faced two significant barriers: compiling the stories for a specific deadline and motivating people to actually read the newsletter.

Organizations with a computer-savvy membership can save a lot of money by distributing their newsletter electronically. So they have two options: to distribute a PDF of the newsletter or – and I am beginning to think this is the superior option – maintain a blog.

The PDF is an electronic version of a print newsletter. You will have big challenges soliciting and compiling the material and persuading people to read it. And you’ll have to fret about layout and design in a static format that was not designed for the web.

A blog, on the other hand, offers immediacy. You can post one story today and another tomorrow. You can do away with boring, never-read features like the President’s Message. You don’t have to write long articles or struggle to fit different articles on the page. You can send out a full-length story one day and a photo the next.

As a reader, I’m far more likely to read a short blog posting than a four-page newsletter. And I won’t have to go searching for back issues as all the material will be stored on the blog. In addition, your blog is available online to anyone who is interested in your organization. So you may attract new followers.

You can still have an attractive blog design. You can label articles so that they are grouped and easy to find. You can link the blog to your organization’s website or to related websites or online articles. You can include photographs or video or reading lists.

Interestingly enough, you can even turn your blog into a print newsletter. You select the content from your favourite blogs, RSS feeds and websites, and Zinepal will create an online newsletter and a printable PDF. As Darren Barefoot points out, this works well for a local neighbourhood that wants to select the best of all the local blogs and websites for that month and distribute them as a print newsletter to local businesses and coffee shops.

Monday, March 9, 2009

Armchair Travel

I love to travel – and I love to read about other countries. Here are some of the (mostly online) resources I’ve used in preparing for my trip to Spain in May.

Wanderlust magazine is a British travel magazine “for people with a passion for travel.” It’s a large-format magazine with lots of photographs. The ads are fascinating because they are for English companies, which aren’t as well known in North America – ethical hiking in the Sinai, snowmobile safaris in Russia and tours with the Royal Horticultural Society.

Wanderlust’s website has a large archive of articles and a job shop. Their companion website,, is a spot for travellers to share their experiences.

Longitude Books has a great selection of travel books. You can sign up for their monthly newsletter or purchase books online.

I’ve signed up for the RSS feed for the New York Times travel articles. You can also review their archives of articles for specific countries.

The Telegraph's online travel section has a good travel books section.

The International Herald Tribune has a blog called Globespotters providing “urban advice from reporters who live there.” You can check out all the postings or just look at the ones for a particular city.

Speaking of blogs, they’re a great way to find out about life in a particular country or city. I’ve bookmarked a collection of Mexican blogs to help me plan my next trip to Mexico. (My thanks to blogger, Up on Haliburton Hill, for the recommendation.)

Saturday, March 7, 2009

A Guide to the Birds of East Africa

I delight in reading quirky books that break the mold and appreciate books that witness to humanity’s inherent goodness. So I was thrilled to find A Guide to the Birds of East Africa by Nicholas Drayson as it meets both these criteria.

Mr. Malik is a retired Asian gentleman living in Nairobi, Kenya. Every Tuesday morning he goes bird watching with a group of bird lovers led by Rose Mbikwa. And shy Mr. Malik is gradually building up courage to ask Rose out when his nemesis from boarding school days – Harry Khan – reappears on the scene. It becomes a contest to see who will spot the most birds in a week and thereby win the opportunity to ask Rose to accompany them to the Hunt Club Ball. A humorous plot, but the characters have hidden depths, and the book detours into Kenyan politics, Somali bandits armed with AK47s and love stories. has an interesting interview with Nicholas Drayson. When asked if he enjoys writing, he says: "When I started writing my first novel, it was so much fun. I was used to writing nature stories for magazines and had just finished a major academic dissertation—all of which involve considerable research and attention to detail. When I realized that with a novel I could just make everything up, it felt great. Freedom! But it's hard work too. Like many writers, what I really enjoy is not so much the writing, but having written."

Drayson is working on a sequel to A Field Guide to the Birds of East Africa. In the meantime, I will be looking for copies of Love and the Platypus – do they lay eggs, or don’t they? – and Confessing a Murder: A Novel about a Victorian naturalist obsessed with beetles who plays a role in developing Darwin’s theory of natural selection.

Thursday, March 5, 2009

Productive Stupidity

In an essay in the Journal of Cell Science, Martin Schwartz discusses the importance of stupidity in scientific research. It’s an intriguing concept that can apply to all aspects of human endeavour.

In high school, we judge our success by whether or not we get the right answers on the tests. Once we reach university, particularly at the graduate level, success is not so easily measured. As Schwartz discovered while working on his PhD, nobody has the answer to research problems; you have to work it out for yourself.

As Schwartz explains, “The crucial lesson was that the scope of things I didn't know wasn't merely vast; it was, for all practical purposes, infinite. That realization, instead of being discouraging, was liberating. If our ignorance is infinite, the only possible course of action is to muddle through as best we can. . . . research is immersion in the unknown. We just don't know what we're doing. We can't be sure whether we're asking the right question or doing the right experiment until we get the answer or the result.”

Schwartz goes on to recommend teaching students to be productively stupid: “Productive stupidity means being ignorant by choice. Focusing on important questions puts us in the awkward position of being ignorant. One of the beautiful things about science is that it allows us to bumble along, getting it wrong time after time, and feel perfectly fine as long as we learn something each time. . . . The more comfortable we become with being stupid, the deeper we will wade into the unknown and the more likely we are to make big discoveries.”

Tuesday, March 3, 2009

Posting Video on your Blog

I wanted to add a video clip to my blog posting recently, but I didn’t know how. It’s actually quite straightforward – once you know how!

Step One

Open the website with the video clip you want to paste on your blog

Look for a field or button labelled Embed or Link (or something similar). With YouTube, there will be a field labelled Embed. With Google Maps, choose Link in the upper right hand corner

Highlight and use Ctrl + C to copy the HTML code

Step Two

Now open your blog posting and choose Edit (These instructions apply to Google Blogger, but other blog sites should be similar)

Choose the Edit Html tab (just above the window where you enter your text) and paste (Ctrl + V) the code from the video website in the spot where you want to place the video

Return to the Compose tab

Choose Preview to check that the video clip is in place (it probably won’t be visible in the Compose screen)

You’re ready to post your blog and video clip

Monday, March 2, 2009

Unexpected Uses for Twitter

I’ve been cynical about Twitter. I feel no need to have instant communication with my friends or family. I don’t need to know that they’re going to a movie or just had dinner at a restaurant. However, some recent online articles/videos have made me aware that Twitter is being used in a great many unexpected ways that move far beyond gossip.

Evan Williams, co-founder of Twitter, gave a talk in February at TED. Even he has been surprised by some of the ways in which people have used Twitter:
· During the San Diego wildfires, local residents, the fire department and the Red Cross used Twitter to identify trouble spots.
· A roaming barbecue truck uses Twitter to broadcast its current location, and people let each other know, via Twitter, where you can buy cheaper gas.
· You can set up your plants so that they twitter when they need water.
· You can raise thousands of dollars for charity.

DIYcity (there are Canadian groups in Toronto and Ottawa) is a tech movement aimed at discussing and building applications to address urban problems. Their first project, DIY Traffic, uses Twitter. Subscribers can send and receive traffic updates or query for the conditions on a specific street.

It’s fascinating to see how creative people can be and how great the human desire for communications really is. In a large, complex world, we still find ways to talk to each other and share information. And, perhaps even more important, we are using technology to achieve our goals rather than the reverse.

Sunday, March 1, 2009

The Interviewer: Echoing Stakeholders' Voices

I am in the process of carrying out 20 interviews about culture change in a municipal department. Once I’ve collected the information, I’ll prepare a report documenting the department’s achievements and providing a how-to guide for other departments. This is the second corporate oral history that I have undertaken, and I have a better understanding of the process now than I did six months ago.

Each interview lasts 30-75 minutes, so the sheer quantity of information is overwhelming at first. The research topic is very broad, encompassing objectives, outcomes, processes and people; and the interview questions are, of necessity, open ended.

In addition, I am coming in as a complete outsider and have limited knowledge of the subject matter, so the topic evolves as I carry out the interviews and learn more and more. I have to be flexible and open to new information that may alter my initial comprehension of the topic.

Of course, it’s also my greatest strength that I am an outsider because I can stand back and view the full scope of the project without my personal involvement slanting my perspective.

The people I am interviewing have been selected because of their lengthy and intense involvement with the topic. They are passionate about the subject and eager to share their knowledge and experience. As a result, they frequently entrust me with confidential or personal information. I have to handle the confidential information respectfully and use it appropriately.

I am learning that an interviewer is never an impartial observer. I recognize in myself a tendency to root for the underdog and to favour one position over another. Plus, I like some people more than others. And some people are more outgoing and better raconteurs so their opinions come across more strongly than other people’s.

Of necessity, I am collecting information from diverse perspectives (in this case, union, management, human resources). As a result, I become aware of conflicts or differences of opinion. I am very tempted to explore the differences and to examine the possible consequences of these fault lines. But that isn’t my job.

My job is to synthesize the information for a specific purpose. It doesn’t mean that I ignore the conflicts or differences of opinion, but it does mean that I package them differently. My objective isn’t to explore the origins or the possible outcomes of the conflict, but simply to acknowledge the part it played in the process.

Synthesizing and organizing the interview transcripts is a daunting task. I have to keep reminding myself that despite the intensity of the discussion, I, personally, am irrelevant. I am simply a channel or receptacle for the interviewees’ information. If I do a good job, the final report will echo the stakeholders’ voices, and I will be invisible.

See also: Corporate Storytelling