“Exceptional Coffee – One Cup at a Time”
“It’s not cheap,” says Geoff, “but this is one way we can give back to parts of the world that we may never visit but whose products we enjoy.”
Freshly roasted and freshly ground
Credo receives weekly shipments of freshly-roasted coffee. “Now it’s our responsibility to brew it so that everything that’s in the bean comes through in the coffee,” Geoff says.
Credo’s attention to detail doesn’t stop there. They grind and brew the coffee as you order it, one cup at a time. Each station grinds just enough coffee beans for a single cup of coffee.
“We have a really good system,” Geoff says. “You never have to wait more than 4 or 5 minutes.” The Edmonton City Market draws 20,000 people to 104th Street every Saturday from spring until fall; this would be the test of the single-cup system. And Credo pulled it off. They make hundreds of cups of coffee on market days, and each one is prepared individually.
“Bring what’s inside of us out”
Geoff is a calm, quiet person who is obviously very fond of his staff. He praises them for getting to know the customers, remembering their orders and creating community. Geoff says that it is a joy for him to come to work. Well, it’s a joy for us as well – fresh, honest food and drink served by honest, caring people. It restores my faith in humanity when I talk with someone like Geoff.
Black Stilt Coffee Lounge in Victoria, BC, shares many of Credo’s beliefs about direct trade coffee. And Saskatonians can drink fresh coffee by the cup at Museo Coffee (Jimmy, the owner, is a friend of Geoff’s).