Going Green – in your Life, in your Work, and in your Advertising
Protecting your Children’s Health and Safety
Marc asks customers what they have an excess of to see if maybe it can be transformed into something useful.
Creative thinking can help you use marketing items for more than one purpose. Carbon placed bus boards on Edmonton’s hybrid buses. At the end of the advertising period, they collected the majority of the banners. Two are now up in the store as banners, while others are held in reserve to be pulled out for trade shows.
6. Make non-toxic choices.
It isn’t just personal perfumes or recycled air that are degrading workplace air quality. Lots of printer inks, plastics and vinyls contain volatile organic compounds that are released into the air we breathe. Stockrooms can be very unhealthy places.
El Designo lets their customers know that there are alternatives (bamboo veneer, wheat board, Mythic Paint). However, many of these products aren’t available locally. The customers themselves weigh up the different options and make their own individual choices.
Will that be paper or electronic?
“I really like paper,” says Marc. “It’s such an important part of our lives, from wedding certificates to drivers’ licenses, and it works really well as a communication tool.” Marc also points out that electronic documents have their own environmental costs – from electricity needs to rapid turnover of electronic equipment.
Marc uses paper that has been certified by the Forest Stewardship Council. He also emphasizes that products that have been well designed will be kept. It’s bad design if your product is immediately thrown out.
Green Design Options
Marc emphasizes that El Design is, first and foremost, a design studio. “We’re here to start a dialogue with business and see how we can produce greener promotional products. We offer our customers eco solutions, but not all of them are interested.”
If you would like more information about green design options, there is lots of educational material available on the websites of two US green design firms – Celery Design and Re-Nourish. Green Graphic Design by Brian Dougherty and the Celery Design Collaborative provides a step-by-step guide to green design.