Tilting at Windmills:
The Quest for Effective Communication
presentation for the
Saskatchewan Waste Reduction Council
8:30 am, April 19, 2013
Changing people’s behaviour is really, really hard. You can’t tell people what to do. Frightening them doesn’t work well either. Instead, you need to:
Reshape the problem;
Understand your audience and their interests;
Be a storyteller; and
Share a positive message.
Join me as I share some of my ideas with participants at the Saskatchewan Waste Reduction Council’s Spring Forum on April 19.