Wednesday, June 30, 2010
Killer Web Content: Trains, Tickets, Toilets
McGovern believes that you can’t satisfy everyone. You need to identify your primary audience, find out what really matters to them – what they care about – and then develop your web content accordingly.
“Don’t fall into the trap of assuming that, just because you passionately care about something, your customer will. This is one of the biggest mistakes you can make. Sometimes what you care about can stop you seeing what your customers care about.”
McGovern agrees that search engine optimization is important, but believes that, “For now and for the future, the most important competitive advantage you can have is a deep understanding of what your customers care about and a relentless focus on helping your customers to fulfill their needs.”
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Killer Web Content: Successful Websites are Task-Focused