Tuesday, June 29, 2010
Killer Web Content: Successful Websites are Task-Focused
It provides useful links so I can get additional information when and if I want it. I can click on an author’s name to find out what other books they have written. I can review a book’s table of contents.
McGovern says that your aim when designing a website should be to GIVE rather than GET attention. “Giving attention is about facilitating the quick and easy completion of a task. It is about having answers to the most important questions your customer has.” Amazon is successful; Saskatoon Public Library isn’t.
P.S. All the libraries in Saskatchewan moved to a new, integrated software system this past year. They spent a great deal of money on the new system, and I don’t think they got their money’s worth. Surely there are better library software systems. If not, there is a crying need for customer-focused library software.
Killer Web Content: Trains, Tickets, Toilets