Online Magazine with a Difference

Patagonia’s Tin Shed is not your typical online magazine. It’s fun; it arouses your curiosity; and it’s interactive. And the layout is unusual and attractive – a collage that combines layers of frames and photographs and drawings and videos.

The experts say you shouldn’t force viewers to click too frequently. But I didn’t mind clicking on this site because I was curious and one click led to another as I uncovered the hidden information.

I think the Tin Shed proves the value of building your communications instrument around beautiful, imaginative design, curiosity, fun, and audience participation. What do you think?

Comments

Post a Comment

Popular posts from this blog

Petra Market: A Mediterranean Grocery

Image
Tucked away in a strip mall on Primrose Drive (north of Lawson Heights Mall) is Petra Market, a treasure trove of food products from the Arabic countries in the Mediterranean. I’m fascinated by grocery stores full of unknown-to-me products but also a little nervous about trying things, so I was really happy when Nour Dabbour, the owner of Petra Market, showed me around and told me about the different items. Nour is trying to stock products from as many Middle Eastern countries as possible. He even stocks the same product from a number of different countries because he says that each country’s product tastes slightly different. Za’atar , a spice mix, is a prime example with packages from Lebanon, Israel, Jordan, and each one is a slightly different colour with a slightly different taste. The most popular areas of the store are the nut and treats bars with an amazing assortment of Middle Eastern candies and mildly spiced nuts. Nour gave me a variety to try and I’m real...
Read more

Alicante: Castillo de Santa Barbara and Barrio de Santa Cruz

Image
exploring the layers of history with Turiguias Alicante has been a major port for thousands of years with layer upon layer of history. The city’s warm, fertile climate and strategic position in the Mediterranean basin (relatively close to Africa) ensured the city’s historic importance. Nowadays, its airport is one of the largest in Spain, welcoming millions of tourists to the region’s sunny beaches every year. Mount Benacantil dominates the city’s skyline and is topped by the Castle of Santa Barbara . I learned a great deal about the city’s history from Maria Jose Aparicio, the owner of Turiguias , who gave me a personal tour of the Castle and the old fishermen’s quarter of Santa Cruz. Maria Jose, Mireia Aldeguer ( Mandarinablue Travel Experience ) and I started our tour in the town centre. Maria Jose had a wealth of information that added depth to my understanding of the city. For example, the waterfront used to be much further in, but they gradually extended the land surface ...
Read more

Brit Foods: Saskatoon’s Very Own British Food Store

Image
My parents were British, and I have spent many happy months in England visiting family friends and relatives. I used to enjoy shopping at the Canadian outlets of Marks & Spencer and was very sorry when they closed, so I was delighted to learn that Saskatoon now has its very own British food store. Brit Foods is located in Cumberland Square, in the covered alleyway just down from Safeway. It’s a treasure trove of British food. The owner, Tony Badger, says they try to stock the national brands, so you’ll find soups by Marks & Spencer and Baxter’s, Yorkshire and Typhoo tea, Heinz beans, Rose’s preserves, Thornton’s chocolates, and Walker’s chips. In addition to the food products (primarily packaged although there are pork pies and a few other items in the freezer), there is an entire wall devoted to loose candies. You can also pick up a linen tea towel or an English magazine. There is a second Brit Foods in Parksville on Vancouver Island, but Mr. Badger says that the demog...
Read more

The Golden Towns of Beaujolais

Image
Heading north out of Lyon, you pass through a long tunnel and exit into a lush green countryside leaving the city far behind. You then turn and head up the hill onto winding roads between a patchwork of vineyards. Many of the vines are really old with short, thick, twisted trunks and a thin stem of green leaves and buds. These are the Gamay vines of Beaujolais, interspersed with a few fields of greener, leafier Chardonnay vines. South Beaujolais, just 45 minutes northwest of Lyon, encompasses 25 medieval villages of orangey-gold stone (limestone and iron) that is surprisingly vibrant (I had been expecting something lighter, similar to the Cotswolds in England). Some of the villages still have the remains of 14th century castles. Oingt is classed as one of the most beautiful villages of France and it really is lovely. You can take a walk around the town on the former ramparts and the church is austere and beautiful. I was on a half-day tour , which combined stopping to...
Read more

Flavourful Saskatoon, August 28, 2017

Image
The Next Great Food Business Public Tasting, Sept. 7 The Local Kitchen is hosting a public tasting with samples from each of the finalists in the Next Great Food Business competition. Finalists are: King’s Jerky, Kind Condiments , Smoke and Salt BBQ, Bannock Express , and Voodoo Van . Wine Tastings Guess the most expensive wine (Sept. 8), sample some Rhône wines (Sept. 22), or attend the 2017 Premier Showcase Wine Dinner (Sept. 28) sponsored by Saskatoon Co-op Wine Spirits Beer. Premier Showcase is also offering a Portugal with a Splash of California wine seminar (Sept. 29) and a Women & Whisky seminar (Sept. 30). Refresh and Renew I had a chat with Trent Loewen about his plans now that he has sold Earth Bound Bakery. He is heading east to visit chef friends in Ontario and then off to New Zealand to explore what's happening there. After 9 years with a single focus, it's time to explore new ideas. Interestingly enough, the bakery's new owner is a business...
Read more