Patagonia’s Tin Shed is not your typical online magazine. It’s fun; it arouses your curiosity; and it’s interactive. And the layout is unusual and attractive – a collage that combines layers of frames and photographs and drawings and videos.
The experts say you shouldn’t force viewers to click too frequently. But I didn’t mind clicking on this site because I was curious and one click led to another as I uncovered the hidden information.
I think the Tin Shed proves the value of building your communications instrument around beautiful, imaginative design, curiosity, fun, and audience participation. What do you think?