“There are still opportunities for entrepreneurs on the Prairies.”
I am planning a short holiday in Edmonton in October and was doing some internet research to identify local food businesses to visit. I came across Gail Hall’s website and realized she had years of experience and would be a great source of information. As she will be away in October when I’m in Edmonton, we had a telephone conversation.
Today’s blog post looks at Gail’s business experience. Tomorrow’s post will explore Gail’s ideas around food and culture and supporting the local economy.Follow Your Passion
Gail Hall. “I worked for the government in Ontario and Alberta. I did it well, but I didn’t realize that you should love what you do.” Gail’s husband reminded her that she loves cooking, feeding people and having friends over and urged her to change careers.
Opportunities for Entrepreneurs
Gail is eager to share her experience in establishing a business with entrepreneurs who are just getting started. Her advice is to follow your passion, and then figure out your niche, identifying what product you will provide that is different from what is already out there.
Gail emphasizes the importance of customer service. When Gail started Gourmet Goodies, nobody asked customers what they wanted. She reversed that by deliberately asking them want kind of an event they wanted and how much they were willing to pay. “Building a relationship with your clientele is critical,” says Gail, “as people feel so disconnected.”
Gail advises entrepreneurs to constantly review and update their goals. She also emphasizes that running a business is multi-facetted and includes doing, marketing and managing. “You have to hire people or delegate the stuff you can’t do well,” says Gail.
Gail obviously enjoys being an entrepreneur and is optimistic about the future. “There are still opportunities for entrepreneurs on the Prairies,” she says. “There’s less competition than in Toronto.”
See Also: Gail Hall, Edmonton - Part Two: Supporting the Local Food Culture