Delicious Food that is Good for You and Good for the Earth
“Simplicity is a good approach,” says Erika as she talks about her relationship with the farmers. “We know each other. We communicate throughout the season. They know my bottom line, and I pay them a good price.”
There’s Nothing Wrong with Delicious Food
People often assume that, because I’m a vegetarian, I only eat tofu and greens. Truth is, I love chocolate and cake and wine as well. So I really appreciated Erika’s approach. She says that the bakery has deliberately sold both bread and pastries, right from the beginning. “It’s delicious food made with really good quality chocolate and no preservatives,” explains Erika. “There’s nothing wrong with that.”
Erika has found a creative way to ensure that the new 12% harmonized sales tax doesn’t stop customers from buying her products. There is no tax on six or more baked goods so, if a customer is only planning to buy one muffin, they are offered 5 tiny, coin-shaped cookies – for free! They now have 6 items, and there is no tax. And the mint- and orange-flavoured shortbread cookies are delicious.
Speaking of creativity, Erika grows all her own garnishes – flowers, herbs, lavender, mint – in the bakery’s roof-top garden.
Visit Wild Fire
My sincere thanks to Erika who generously responded to my request for more information about her bakery and spent an hour talking to me on the first day of her holidays.
Be sure to visit Wild Fire Bakery (1517 Quadra Street, just past Pandora) if you are in Victoria, British Columbia. The baking is absolutely delicious. It’s good for you and good for the earth.