Thursday, April 2, 2009

Online Marketing: Squidoo

I have been working full time as a freelance communications specialist for a year, and I am still building up a clientele. As a writer and editor, I don’t have to live in the same city as my client, so I’m using the internet as one medium for letting people know about my services.

I enjoy reading Seth Godin’s books (particularly Purple Cow) as he has a fresh approach to marketing. So I decided I’d try out Squidoo, which was founded by Godin. Squidoo is a collection of pages about a virtually unlimited number of topics. If you are passionate about gardening or knitting or your business and want to share your ideas with other people, then you can do it on Squidoo. It’s free and relatively easy to set up.

I decided to set up two pages – one about Writing a Killer Resume and another about Corporate Oral History. This was an opportunity to refine my thoughts about both types of writing assignments and to create a permanent site to showcase the type of work I do. I have linked them to my website as additional reference material for potential clients.

Clients can now review the type of work I do and my writing style. And I’m not limited to a local audience.

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