Presentation: Communication and Public Education

Tilting at Windmills: 
The Quest for Effective Communication 
presentation for the 
Saskatchewan Waste Reduction Council
Spring Forum 
8:30 am, April 19, 2013 


Changing people’s behaviour is really, really hard. You can’t tell people what to do. Frightening them doesn’t work well either. Instead, you need to:

Reshape the problem;


Understand your audience and their interests;


Be a storyteller; and


Share a positive message.


Join me as I share some of my ideas with participants at the Saskatchewan Waste Reduction Council’s Spring Forum on April 19.

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